The Adoption-to-Value Funnel

The Productivity Paradox

When organizations deploy generative AI, the initial feedback is usually glowing. Employees report saving hours every week on emails and code. Yet, finance leaders often see zero impact on the company's actual margins or delivery speed. This gap exists because individual efficiency isn't the same thing as enterprise value.

The Five Stages of Value

Realizing value is a sequence, not a single leap. It starts with providing tool access and driving individual adoption. Most companies reach task-level efficiency, where drafting an RFP takes one hour instead of four. But the real challenge is converting that into workflow throughput and, finally, measurable financial impact.